Welcome to IrenaDimova.com

Redefining your Brand

A Strategic Partnership that will Reignite your Brand

You’ve poured your heart into building a business that delivers excellence at every level. You serve high-caliber clients, create unforgettable experiences, and have earned your place as a leader in your field. But does your brand truly reflect the standard you’ve set?

If your visual identity no longer matches the impact you’re making, you’re not alone. The most successful luxury service providers evolve beyond their original branding—until they decide to elevate it to match their reputation, influence, and ambition. When you’re ready to step fully into your next level, your brand should lead the way.

With over 15 years of experience in marketing, branding, and design, Irena has transitioned from the corporate landscape to serve small businesses like yours.

The Process

Discovery:

First, I take the time to truly understand you and your brand. Through a simple questionnaire and a personal conversation, I get to the heart of your vision. Once I have a clear picture of where you want to go, we’re ready to begin the journey

Strategy:

Next, I develop a comprehensive content strategy tailored specifically to your brand. This includes everything from the messaging and tone to the types of content that resonates with your audience in the most authentic way

Design:

Now, we bring everything to life. I combine creativity with strategy to craft a brand identity that feels authentic and powerful. From the first idea to the final design, I make sure everything aligns with your vision and stands out in a way that feels true to you

SERVICES

STRATEGY & BRAND DEVELOPMENT

• SOCIAL MEDIA STRATEGY DEVELOPMENT

• AUDIENCE RESERCH & TREND ANALYSIS

• SEO INTEGRATION STRATEGY

• CONTENT PILLARS

• GRAPHIC DESIGN

• CHANNEL PLANNING • INSTAGRAM • TIKTOK • YOUTUBE • PINTEREST

CONTENT CREATION & PRODUCTION

• CREATIVE DIRECTION FOR CAMPAIGNS & PHOTOSHOOTS

• COPYWRITING

• STORY CONTENT

• REELS & SHORT-FORM VIDEO SCRIPTING & EDITING

• CONCEPT DEVELOPMENT FOR BRAND LAUNCHES

• BRAND STORYTELLING

• VIDEO EDITING

• USER-GENERATING CONTENT SOURCING

CAMPAIGNS & EXECUTION

• PAID AD CONTENT DEVELOPMENT

• EMAIL CAMPAIGN CONTENT

• PRODUCT | SERVICE LAUNCH PLANNING

• PHOTOGRAPHY & VIDEOGRAPHY PRODUCTION

SCHEDULING & MANAGEMENT

• CONTENT CALENDAR CREATION • WEEKLY | MONTHLY

• SOCIAL MEDIA PLATFORM SCHEDULING & POSTING FOR (INSTAGRAM | TIKTOK | YOUTUBE | PINTEREST)

• CROSS-PLATFORM CONTENT OPTIMIZATION

• COMMUNITY MANAGEMENT

• UGC & CREATOR OUTREACH & COORDINATION

ANALYSIS & OPTIMIZATION

• MONTHLY | Q4 REPORTING

• KPIs & PERFORMANCE TRACKING

• INSIGHT DRIVEN CONTENT OPTIMIZATION

• PLATFORM-SPECIFIC INSIGHTS

WEBSITE & BRAND PRESENCE

• HOMEPAGE & LANDING PAGE COPY (ALIGNED WITH SOCIAL TONE)

• BLOG POST CONTENT STRATEGY

• DIGITAL CAMPAIGN ASSET DEVELOPMENT (BANNERS | HEADERS | EMAIL GRAPHICS)

• WEBSITE GRAPHIC DESIGN

WANT TO KNOW MORE?

VISIT THE SERVICES PAGE FOR A MORE COMPREHENSIVE LOOK AT WHAT WE CAN CREATE TOGETHER.

Client Testimonials